The Observation Deck

Over a decade ago, someone came up with the idea of Small Business Saturday as a way to counteract Black Friday at the Big Box stores. It has caught on and has become a fixture in the Thanksgiving Holiday season. Most businesses in Lakewood are small stores, and most are very dependent on a great holiday season. So as you shop for holiday gifts, decorations and things, remember all of your favorites in Lakewood.

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Jim O'Bryan wrote:
Over a decade ago, someone came up with the idea of Small Business Saturday

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For the record, and only for the record, that someone was American Express. It's still a very good idea, especially in Lakewood with its many small merchants.