Kate McCarthy wrote:...That said I can understand the desire to package, bottle, or in some other way market the brand of Lakewood. As I mentioned in a previous post, a group of us tried, and failed, to organize the Birdtown neighborhood back in the 80s. Perhaps it was because of what a friend from one of the fancy parts of Lakewood said (she lived on Andrews...very fancy when you live in Birdtown). She said "if everyone found out how wonderful this place is, they would all move here and ruin what is wonderful about it." That's always the tension, isn't it?
Kate
Thanks for the post and for looking for the magazine article.
Recently a couple of us on the advisory board have had the pleasure of going to meetings with other groups, bloggers, etc. One thing that always seems to jump out of other people's mouths is how cool Lakewood is. Always for different reasons, some stuff always pops up. Doesn't matter if we are in Cleveland Heights, Chagrin Falls, Euclid, Berea, Westlake, Huron, Solon wherever. But here in the Wood, it is always hard to believe.
There are some running analogies and metaphors that keep popping into this story of Lakewood, so I will use the movie scipt for this one.
DOROTHY
Oh, will you help me? Can you help me?
GLINDA
You don't need to be helped any longer.
You've always had the power to go back to
Kansas.
DOROTHY
I have?
SCARECROW
Then why didn't you tell her before?
GLINDA
Because she wouldn't have believed me. She
had to learn it for herself.
TIN MAN
What have you learned, Dorothy?
DOROTHY
Well, I -- I think that it -- that it
wasn't enough just to want to see Uncle
Henry and Auntie Em -- and it's that -- if
I ever go looking for my heart's desire
again, I won't look any further than my own
backyard. Because if it isn't there, I
never really lost it to begin with! Is
that right?
GLINDA
That's all it is!
SCARECROW
But that's so easy! I should have thought
of it for you.
TIN MAN
I should have felt it in my heart.
GLINDA
No. She had to find it out for herself.
Now, those magic slippers will take you
home in two seconds!
DOROTHY
Oh....
DOROTHY
...Toto, too?
GLINDA
Toto, too.
DOROTHY
Oh, now?
GLINDA
Whenever you wish.
DOROTHY
There's no place like home, There's no place like home...
People that are lost in the search for cool, will be forever in the search for cool. This could be part of our Hunter/Gatherer gene line. I know I am as guilty as anyone, if one car is cool, ten must be better. Today I am still on the hunt, for it is an emptiness that can never be filled. This is what the Dalai Lama speaks of in the quote I have used. Change for change sake will only bring the need for more change, simply for the sake of change and the need to feel good.
Now I know it is not as sexy as an Applebees, or Kohl's, but it does offer us a "sales line" or brand that no one else has. "Simply the best place to live and raise a family." We already have location, location location. Schools, Metro Parks, Freeways, close shopping, fresh water, minutes from golf, boating, hiking, horses, country, airports, world class museums, orchestras, colleges and Universities, world class health care, and food, and home to the Best Library in the country. These items alone are bringing new families to the Wood, and helping us define the Lakewood Brand, which is nothing more than realizing what we have as others from outside see us.
This is not to say that improvements and changes should never be made. Far from it. If anything it should offer gentle encouragement to change and tinker with the small things like, residency requirements, community currency, Food Security, block watches, and redevelopment. As our job is much easier than other cities that are desperately trying now. At the same time it shows us a path for the future, especially in light of the true future of the world, America and this region.
While some like to make it seem like Lakewood is at the end of her rope and we need immediate and drastic change, the truth is so easy to see it is as visible as the nose on our faces. Bob Stark, the Owner of Crocker Park, came here to see the magic in the wood, and to copy and learn from the Wizard of Lakewood, on how to build a "perfect city." When regionalist meet and play and plot, it is always Lakewood they see as the key to pulling it off. Lakewood has been the key, the perti dish, the proven grounds for so many things, but living here we walk right by.
Today there is a another HOT FLASHY TERM "Blogging" and once again Lakewood leads the way. Home to Cool Cleveland's Tom Mulready who is rewriting how information is shared, and of course our own Lakewood Observer, which is being hailed as the mack daddy of blogging projects. Not just here in Lakewood but we are being watched and reported on around the world. Even I find it hard to believe. Right now I am working with British and Swiss companies about bringing their technology to this project. Let me assure you, I did not pull out my Geneva Switzerland phone book and look for them.
Other cities have looked at the Observer and tried, Ken and I talk to them and offer advice. But they have not been able to pull it off. They cannot connect people's love for a city with the ability to share their stories of that city. While I view much of this as a failure on our part to offer good advice, it is Ken that brings me back to earth amazed that we have pulled off what others see as impossible. Our success is because Lakewood residents have made the move from talking to doing it. We are energized, we believe in our city.
My hope and dream for Lakewood in the new year is that we all look at the little easily managed things, and try to tackle those first. Cost is almost nothing and it will make Lakewood better for all of us, no matter the age, lifestyle, religion etc. My mantra has been let's give the city what they need to provide us with safe and clean. Then let's energize the residents and businesses for enjoyable and fun. when we look to big change, let's think how they affect the city, not just the home next to the project. Let's not be so anxious every time another snake oil salesperson show up at our door, pedaling elixir to make us "FEEL" young or more sexy. Let do the proper drill down when the magic bean pusher comes a knocking asking if we have a cow to trade. Let's take a step back and look at the big picture, then let's try to understand the big picture. Let's remember we can never be everything to everyone, that a key to a healthy city is compromise.
In Cape Cod they have a term "Wash-a-shore" to describe new arrivals to the city. It is not a bad term, it indicates that a person fell in love with the city and moved there, but they are not deep in knowledge or understanding of that city and how it works. In this thread, we have people that recently moved here. instead of us concentrating on why they choose Lakewood, we run up and ask, "How should we change Lakewood?" It all seems so silly.
Lakewood like all cities is a living breathing thing, like a coral reef. What has taken over a hundred years to be built, can easily be destroyed, even while attempting to make it better in almost no time at all.
FWIW
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