sharon kinsella wrote:Thanks Ryan -
I may be high balling - I could be wrong - but first of all.
This place is not a union printer. Secondly this size is off and would require non-standard settings or specialty cutting and I'm not sure which.
So let's low ball it -
Custom size w/union bug - $3,000
Printing 10,000 disparate addresses - 2,000
Printing first class postage certification - 800
Sort for post office - 1,200
Total - $7,000 Low ball - but still pretty pricey
Add in first class postage (don't remember what it is now)
so I'll say .38
.38 x 10,000 Total $3,800
Total for entire mailing would be about $10,800 - including postage.
Now - I'm not sure how many mailings he's done but it kind of boggles the mind at this point.
Let's say 10.
10 x $10,800 is $108,000
Hope he's showing some pretty hefty monetary or in kind donations on his financials.
Sharon,
I think it's okay to ask about Ed's finances, but your numbers are just plain-out guesses. You're just going to have to wait this one out and look at the finance reports to get the real story.
You don't know how many pieces he's printing. You don't know how he's targeting with his mailing lists. Some pieces are hand delivered and don't need labeling, sorting, and postage. All of these variables, and many more, are unknown to you and me.
Most political material is mailed "Standard", which is the new USPS way to say "Bulk". Standard postage is LOTS cheaper than First Class. Interestingly enough, the USPS treats all political mail as "First Class". If it is specially flagged by the mailer as "Political", it is processed immediately. Oh, by the way, a First Class letter within normal dimensions, and under 1 ounce, mails for 41 cents. All other mailings are priced by, Non-Profit, Standard, size, sort, weight, etc..
You cannot guess printing prices. I have been in the graphics and printing business most of my adult life. I never guess. I estimate each job individually. There are way too many variables to just wing it. Even paper prices change daily, like gasoline and lobster.
Last year, I estimated a printing job for one of my customers. I was dealing with a third party designer that told me that my price of $7300 was low. I acted surprised and asked him what he thought it should be. He said it should be closer to $8000. I asked him what would make him say that. He said, "Experience." I immediately knew he was a liar. As complex as the piece was, without going through a complex estimating ritual, I could have just as easily guessed $3000 or $15000. MY experience couldn't produce a guess within $700 on a job like that. It turned out that he had been trying to get a high priced printer friend of his from Summit County to try to beat me out of work from my customer. His number was not an experienced guess, it was a number from his friend that, of course, did not print that job.
Again, back to my original comment. Okay to question, but you are not qualified to judge these printing and mailing prices in specific terms. Just wait and see the reports.
Steve