Thealexa Becker wrote:I don't "hang" in Lakewood very often because I spend most of my year at school out of state. I guess by some people's definiton that must mean I'm not a Lakewoodite anymore, despite living in Lakewood since I was born.
And even when I was still in high school no one ever called it the "Wood".
Roy, I completely agree.
Thealexa
While you might now the lore as well as say your mom and dad, I am sure you know enough
to get by. I think you also have a good feel for what is going on, even though you are
spending time out of state.
Peter is partially correct. The term wood really appeared here about 6 years ago. A term
used by a small group of 50-year-olds as part of a "branding exercise" that was started.
At the time "the established civic leaders" reeled in disgust over the term, originally
presented the first time as "in da Wood." There outcry was that it sounded "ghetto" and
we would be confused with "Collinwood. "Still the branding exercise sowed the seed which
has grown into part of the vocabulary, like many other terms in the Lakewood vocabulary.
Time? I know people that have spent their whole life here and still do not get what we
have here. I think getting it, and what we have is a big part of it. I think another part of
it is realizing you are in a very well established community, that has always attracted
50,000+ to our homes, schools and businesses. We have been able to sustain that in the
best of times and the worst of times. That realize that Lakewood is the best community in
the region and that is why they stayed, moved to or moved back to. That Lakewood does
not need to be Crocker Park, nor do we need to believe that Crocker Park was built after
seeing Lakewood. That we do not need to be Tremont, Collinwood, Cleveland Heights,
San Francisco, or even Freemont Washington. We can develop, own and build on our own
branding of living and lifestyle.
When this project first started, one of the early adopters of the term "da Wood" stopped in
and tried to get Lakewoodites to talk to help to define "The Lakewood Brand." The outrage
was massive, "How dare anyone try and why?" Well of course the reasons were very
obvious to those starting the discussion. Find out what you are, and who you are. From
that base you can see, what needs to be amplified outside of Lakewood, and what needs
to be tinkered with within Lakewood to keep residents and businesses here and to attract
like minded individuals to da Wood. Even when that simple idea was explained, people
were afraid it would be hijacked, and used for evil doing.
I find it mildly amusing that one who thought it was so foolish and wrong is now the
councilman from Ward 3, who is now presenting numbers in an effort to define and
describe the brand. In those discussion, as heated as they were, and as nasty as they
got, someone, and I forget who, came up with "Good Enough" but with the economy
and the world tanking, "Lakewood was good enough for now." You know it is funny that
even today when some people talk about the exercise the term "good enough" still lingers
as does the term, "da Wood." Kind of funny, fifty year olds coming up with "da Wood"
to get young people something to buy into brand wise, and 7 years later Peter explaining
to Thealexa, "in the wood" is used by the hip, cool young people. I guess, they were far
smarter than most give them credit for.
State of mind? I would hate to think this bruhaha started over one person state of mind!
For some historical perspectives on this, we must go back to 2005/2006 with this from our archives.
http://lakewoodobserver.com/deck/viewtopic.php?t=2723&highlight=wood+branding* The Lakewood Brand, however it is described, and to be honest I think the group
originally set to define it came up with a couple great definitions, should not be confused
with "The Lakewood Way," which is a term to describe how much of what goes on here
gets done.
FWIW
.