Juan and Edward the driving forces behind "Helvetica," 11823 Detroit Avenue.
Both are design school graduates, and grab the name "Helvetica" because of the type face. Juan mentioned, "When I was in school Helvetica was really it. It was just the most perfect typeface ever, and the entire font family is the most versatile. I love it!" I understand, it is one of my favorite san-serif fonts. I asked if he had seen the movie and they both shouted "YES! many times."
Check out the trailer
They are still about a week away from opening and figuring out the art on the wall, but they wanted to keep it open, so they can change the art out, and share the space with other local artists that want to show their work.
The food is just perfect. This is not a restaurant, but will have sweets and things to have with coffee and maybe sandwiches. Anything Juan touches seems to turn out great.
Juan put his version of a quintessential Salvador Dali self portrait on the wall.
As I left after an hour of talking laughing, and seeing the new project. I can't wait to go. Barrocco is easily the best "NEW" restaurant, that is NEW in every way for Lakewood. The product is spectacular, their new place on West 6th in Cleveland is doing well, and it is great to see Juan, and his friend Edward back in Lakewood.
11823 Detroit Avenue
